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    <lastmod>2025-11-14</lastmod>
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      <image:title>Team - FOUNDER, LEAD PARTNER</image:title>
      <image:caption>Jamin Spitzer Jamin Spitzer is the founder and lead partner of Abacus Insights Partners.  Previously, Jamin spent 16 years at Microsoft where, among other things, he built and supervised Microsoft’s communications organization’s analytics team. Prior to joining Microsoft, Jamin worked for PeopleSoft and J.D. Edwards and started his career as Congressional press secretary. Jamin serves on the Institute for PR Measurement Commission and is a member of the Association for the Measurement &amp; Evaluation of Communication (AMEC). Jamin lives in Seattle with his wife and two young children.       Email LinkedIn</image:caption>
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      <image:title>Team - PARTNER</image:title>
      <image:caption>Pauline Draper-Watts Pauline Draper-Watts is a seasoned expert in measurement and analytics. She has provided strategic counsel, designed measurement programs and delivered insights to some of the world’s leading organizations and brands. In 2024, Pauline was awarded the Jack Felton Medal for Lifetime Achievement. Previously, Pauline was with Edelman Intelligence in a variety of roles including leading global measurement for their clients. She is a past chair of the Institute for Public Relations (IPR) Measurement Commission and has been inducted into the Measurement Hall of Fame.  Pauline co-authored the IPR Whitepaper “Communicator’s Guide to Research, Analysis and Evaluation.” Originating from the UK, Pauline lives in Chicago with her husband.  Email LinkedIn</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f98892c8900300458272317/1606520570202-5CRZWIHK42C17FXSOKEA/beth%2Bbio%2Bphoto.jpg</image:loc>
      <image:title>Team - PARTNER</image:title>
      <image:caption>Beth Desautels Beth spent 18 years with Kantar, leading the North American Reputation Intelligence business, providing earned media monitoring, analysis and insights to companies, brands and organizations. Beth previously worked as the Communications Manager for a boutique healthcare marketing agency and as a manager for a major reprographics company. In 2018, she returned to her home town of Sarasota, Florida, after two decades in the Chicago area. Email LinkedIn</image:caption>
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      <image:title>Team - PARTNER</image:title>
      <image:caption>Jeremy Gibbs Jeremy brings more than two decades’ experience in media intelligence in the UK and U.S. delivering robust media monitoring and measurement programs to some of the world’s best-known organizations. Previously, Jeremy was principal consultant for the offshore Insight &amp; Analytics research team at Nasdaq, latterly Notified, and managed the acquisition and licensing of news and social feeds for the company’s monitoring platform. Jeremy lives in Buckinghamshire, UK, with his wife and children. Email LinkedIn</image:caption>
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      <image:title>Team - PARTNER</image:title>
      <image:caption>Erica Dominguez Erica is a marketing and communications leader with more than 16 years of experience turning audience intelligence and performance data into actionable strategy. At We. Communications, she led global analytics programs across technology and consumer clients, advising executives and teams on narrative strategy, audience engagement, and emerging trends.  With a background in content strategy and copywriting, Erica blends analytical rigor with creative storytelling to help brands communicate with clarity and impact.  She lives in the Portland metro area with her husband and son. Email LinkedIn</image:caption>
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    <loc>https://www.abacusinsightspartners.com/about</loc>
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    <lastmod>2025-03-27</lastmod>
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      <image:title>About - Abacus Insights Partners is a boutique consulting firm that works with corporate communicators — media relations, analyst relations (AR) and employee communications teams as well as public relations (PR) agencies — to develop better systems of measuring earned media performance and success. Through the analysis of backward probabilities, we help communications teams find stronger forward-looking possibilities in areas such as PR optimization, long-term planning and crisis communications. Our expertise in communications and analytics enables us to accelerate results for our clients: Measurement system business process outsourcing Sophisticated KPI/Metric development End-to-end media campaign analysis System setup consulting Best practice audits and assessments Insights process creation Vendor RFP selection</image:title>
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  <url>
    <loc>https://www.abacusinsightspartners.com/metaphor</loc>
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    <lastmod>2025-03-27</lastmod>
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  <url>
    <loc>https://www.abacusinsightspartners.com/keynotes</loc>
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    <lastmod>2025-03-27</lastmod>
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      <image:title>Keynotes</image:title>
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  <url>
    <loc>https://www.abacusinsightspartners.com/contact</loc>
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    <lastmod>2020-11-28</lastmod>
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  <url>
    <loc>https://www.abacusinsightspartners.com/customers</loc>
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    <lastmod>2021-04-03</lastmod>
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      <image:title>Customers</image:title>
      <image:caption>Current and Past Customers Include:</image:caption>
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