Elevating Comms Measurement
from gut-feel clip counting to data-driven predictive insight
Abacus Insights Partners is a boutique consulting firm that works with corporate communicators — media relations, analyst relations (AR) and employee communications teams as well as public relations (PR) agencies — to develop better systems of measuring earned media performance and success.
Our expertise in communications and analytics enables us to accelerate results for our clients:
Measurement system business process outsourcing
Sophisticated KPI/Metric development
End-to-end media campaign analysis
System setup consulting & vendor RFP selection
Best practice audits and assessments
Jamin Spitzer is the founder and lead partner of Abacus Insights Partners.
Previously, Jamin spent 16 years at Microsoft where, among other things, he built and supervised Microsoft’s communications organization’s analytics team.
Prior to joining Microsoft, Jamin worked for PeopleSoft and J.D. Edwards and started his career as Congressional press secretary.
Jamin serves on the Institute for PR Measurement Commission and is a member of the Association for the Measurement & Evaluation of Communication (AMEC).
Jamin lives in Seattle with his wife and two young children.