The earliest Mesopotamian abacus dates back to 2700 BC as a reliable counting device in eras before the first numeral systems even appeared. Today, most communications organization’s measure success with a simple “more = better” approach to counting clips and PR measurement.

Over generations, the abacus also evolved into something that could to perform complex calculations such as multiplication, square roots, cube roots and other advanced functions. It’s still in use in some societies both for its advanced functions and as a teaching tool for children.

Like the abacus in the hands of an ancient master, today’s approaches to data and analytics can be applied to communications measurement to unlock learnings from coverage data around audience impact, message resonance and other key metrics. Like the abacus, those capabilities already exist; communicators need the right expertise to help them recognize the analytics and insights that are possible.

Whether your organization needs to capture the data that helps you take credit for your accomplishments or you are seeking new insight to improve future communications campaigns, Abacus Insights Partners can help you unlock the data-driven insights to fuel your next communications program milestones.