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Abacus Insights Partners
Abacus Insights Partners
About
Abacus Metaphor
Keynotes
Blog
Team
Customers
Contact
About
Abacus Metaphor
Keynotes
Blog
Team
Customers
Contact

October 2025: AMEC Award Nomination

October 2025: The 3 Most Common Measurement Pitfalls (And How High-Performing Comms Teams Avoid Them)

October 2025: Before Anybody Asks

October 2025: Why Smart Teams Treat Comms Metrics Like a GPS, Not a Mirror

October 2025: Impact via Weighted Share of Voice

October 2025: The Comms Leader’s Checklist: How to Deal with Marketing in a Lead-Gen World

October 2025: Before You Measure Any Comms, Answer This One Question

October 2025: What’s the ROI?

October 2025: Easy Access Doesn’t Mean More Insight

October 2025: Staying in the Story

October 2025: Losing the Room

October 2025: The Gut vs Data Dilemma

September 2025: Agencies, Foxes and Henhouses

September 2025: Making PR Data Matter

September 2025: From Criticism to Credibility: A Hard Truth About Comms Measurement

September 2025: Rolfe’s Reflective Model: What?, So What?, Now What?

September 2025: Coverage Report Red Flags

August 2025: How One Executive’s Two-Word Question Impacted My Comms Measurement Perspective

August 2025: Reintroduction

April 31, 2025: Part Two: Communications Measurement Professional Services, Data Torture and the Carpenter’s Hammer | Institute for Public Relations

April 13, 2025: Part One: Why Misaligned Incentives Hinder Effective Communication Measurement | Institute for Public Relations

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