“Before Jamin took over Microsoft’s PR measurement function, it was hard to objectively assess or compare our performance. A product announcement might get a thousand news articles with billion impressions but it was a challenge to determine if those big numbers were a success or correlated to a tangible business outcome. Jamin and his team created new, data-driven, outside-in views of Microsoft’s earned communications performance, providing more clarity on our market position and insights into areas of improvement.

“As Microsoft’s Chief Marketing Officer, my decision making depends on good data; Jamin’s insightful analysis got everyone on the same page to drive better organizational decisions and improved Microsoft communications outcomes.”

Chris Capossela, Chief Marketing Officer at Microsoft